【背景】人类有许多的潜能,在极端条件下,人体的潜能有可能被激发出来,如经历地震被埋地下多天生还者等,这些生还者以顽强的生命力赢得了人们的尊重。在当今中国,大企业的营销策略也可以将普通人置于极端环境之中,激发人类的潜能,我们应该感谢这些企业呢,还是应该尊重这些铤而走险的历难者呢?

Song Changjiang, 27, poses with a car after winning an "endurance competition of car touching" in Chengdu city, Southwest China's Sichuan province, on May 31, 2012. The competition was part of a promotion for a real estate sales program. It attracted more than 120 participants, who were required to keep their hand on a car, and whoever can last the longest would win the use of a car for five years. At 6:30 pm on May 31, the competition finally came to the end after 87 hours, with Song Changjiang still standing.

He Jia lies on the ground during a break time of an "endurance competition of car touching" in Chengdu city.


Song Changjiang cools off with water while keeping one of his palms on the designated spot on a car window. |